SOS MAYDAY

MAYDAY MAYDAY MAYDAY. Can you have your teacake and eat it too? For SS18, SOS draws inspiration from a timeline of pagan rituals; May Queen crowning’s and the distress call that is modern British politics. The stage is set at a village fete, the girls have washed their faces in the morning dew and are about to start the maypole, but remember, behind every festival of bloom is a bunch of flowers that will eventually rot. Still feeling excited?

Tailoring is ideal for an occasion like this, with custom silk stripe fabrics in rotted greens and rich reds. Golf club blazer-stripes appear alongside twisted over-constructed button-ups, decorated in the brands signature headline embroidery. The sirens are blasting now. SOS, it’s Mayday.

 

photographs & production
CROWNS & OWLS
styling 
LUCY UPTON-PROWSE
all clothes
SOS STEVEN SMITH
set design
THOMAS BIRD | BRYANT ARTISTS
hair
TAKUYA MORIMOTO
NATALIE DOKE using extensions by AMERICAN DREAM UK
make up
MARIE BRUCE
PAIGE WHITING
eyewear
READY-TO-DIE
jewellery
SLIM BARRETT
shoes 
NATACHA MARRO
NASTASIA FINE
models
PIPPA CHRISTIAN | NEVS
JOHANNA ADDE | NEVS
casting 
CHLOE ROSOLEK
photo editing
LUCY HUTCHINSON
words 
FREDERICK POWELL