MAYDAY MAYDAY MAYDAY. Can you have your teacake and eat it too? For SS18, SOS draws inspiration from a timeline of pagan rituals; May Queen crowning’s and the distress call that is modern British politics. The stage is set at a village fete, the girls have washed their faces in the morning dew and are about to start the maypole, but remember, behind every festival of bloom is a bunch of flowers that will eventually rot. Still feeling excited?
Tailoring is ideal for an occasion like this, with custom silk stripe fabrics in rotted greens and rich reds. Golf club blazer-stripes appear alongside twisted over-constructed button-ups, decorated in the brands signature headline embroidery. The sirens are blasting now. SOS, it’s Mayday.