SPRING DEMON

Given a mutual interest between Hanger label boss Claire Davis and photographer Christopher Fowler on the collection’s founding influences, namely the Sukeban films of the 80s and the “Kung-Fu, sci-fi and horror”, Fowler has produced a series of images and videos to visualise the collection’s referential history and homage to an era that forms a large part of both his own and many other young creative’s upbringings – an influence that is becoming clearer with the popularity of artists like Rina Sawayama and a surge of anime influenced fashion, film and music in recent years. 

 

Shot over two days a month apart, performances are edited into a video that acts as a TV intro to a fictional HANGER Sukeban series, with heavy influence from movies like Lady Snowblood, Takashi Miike’s oeuvre and Sukeban Deka, along with classic golden age anime Gundam, Cat’s Eyes and of course Dragonball. Named after the SEASON 7 SPRING DEMON collection; the intro is a mixture of live action and animated stills, matched frame to beat to the soundtrack and the result of Fowler’s obsession with anime and movie intro credit sequences, which are almost a form in themselves in the combination of music and visuals. Along with the main intro is a series of quick character videos of the kind found before and after anime advert breaks, and a collection of graphic posters that now plaster the skyscrapers of HANGER CITY on the brand website. With this project Fowler intended to bring through the collection’s cinematic history and present his interpretation of the clothes, which themselves throw colourful and dramatic silhouettes that transform the wearer into a bōsōzoku girl, fire wielding latex witch or four-armed demon boss.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Given a mutual interest in the collection’s founding influences, namely the Sukeban films of the 80s and the “Kung-Fu, sci-fi and horror” cinema label boss Claire has mentioned to the press, I have been producing a series of images and videos to visualise the collection’s referential history and homage to an era that forms a large part of both my own and many other young creative’s upbringings – an influence that is becoming clearer with the popularity of artists like Rina Sawayama and a surge of anime influenced fashion, film and music in recent years. 

 Shot over two days a month apart, performances are edited into a video that acts as a TV intro to a fictional HANGER Sukeban series, with heavy influence from movies like Lady Snowblood, Takashi Miike’s oeuvre and Sukeban Deka, along with classic golden age anime Gundam, Cat’s Eyes and of course Dragonball. Named after the SEASON 7 SPRING DEMON collection; the intro is a mixture of live action and animated stills, matched frame to beat to the soundtrack and the result of my obsession with anime and movie intro credit sequences, which are almost a form in themselves in the combination of music and visuals. Along with the main intro is a series of quick character videos of the kind found before and after anime advert breaks, and a collection of graphic posters that now plaster the skyscrapers of HANGER CITY on the brand website. With this project I intended to bring through the collection’s cinematic history and present my interpretation of the clothes, which themselves throw colourful and dramatic silhouettes that transform the wearer into a bōsōzoku girl, fire wielding latex witch or four-armed demon boss.

The gang girls performing in the project are among some of the best new talents in their respective artforms and are as follows:

 

Wenchu Ye as Hannya Glow (@ipgurl) – Painter

Amy Huimin Ma as Hannya Boss (@ma_huimin)

Naomi Wong as Hannya Boom (@naomiwongo) – Photographer and filmmaker showing at the London Short Film Festival

Jess Wong as Hannya Bang (@tenthousandyearswomen)

Nimo Hussein as Hannya Flame (@babv.doll)

Galyam-Prasyda Werewere-Viàn Lema-nga as Hannya Slam (@french_doughnut) – R&B Singer

Karis Miller (@onlykarismiller) – Jazz Singer

Lola Oseni (@damilolaoh) – Poet

 

Credits

 

Makeup:

Wenchu Ye (@ipgurl)

Portia Ferrari (@portiaferrari – Selected scenes)

Hair:

Jake Gallagher (@jakegallagherhair – Selected scenes)

Styling:

Christianah Jones (@christianahjones)

Claire Yurika Davis (nothanksm8)

Direction & Editing: 

Christopher J Fowler (@christopherjfowler)

Tom Grantham (casualdazedreader2004)

Steadicam:

Cole Walker (@colewalker111)

Soundtrack:

Christopher J Fowler (intro)

Shizuka Kudo – Mugo n Irropoi